Denver Implant Study Club (DISC)

THE WORK AND RESULTS

Since 2003, the Denver Implant Study Club (DISC) has been at the forefront of providing cutting-edge dental implant continuing education to the Denver dental community. DISC’s mission is to empower dentists and their practices, catering to both general dentists and specialists. This case study dives into the collaboration between Ruka Dental Marketing and Cranium Agency, highlighting the successful marketing, SEO, social media, and brand development efforts that have reshaped DISC’s identity.

Background: DISC’s dedication to providing high-quality dental education was well-acknowledged, yet they recognized the need to elevate their brand identity and reach a broader audience. DISC’s leadership aimed to establish a more recognizable presence in the Denver dental community and strengthen their brand’s visibility and recognition.

Partnership with Ruka Dental Marketing and Cranium Agency: DISC partnered with Ruka Dental Marketing and Cranium Agency, two industry experts known for their prowess in marketing, SEO, social media, and brand development. This partnership aimed to transform DISC into a dental club brand that would be synonymous with nationally recognized speakers, relevant topics, and top-notch continuing education.

Brand Transformation Process: The brand transformation process was comprehensive and multifaceted, addressing several key aspects:

• Brand Strategy: Our brand strategy is geared towards creating a long-term vision for sustainable growth, attracting both general dentists and specialists.
• Logo Design and Corporate Identity: A new logo and corporate identity were designed to convey professionalism, expertise, and a commitment to dental education. These elements reflected DISC’s mission to empower dentists and their practices.
• Web Design: Ruka Dental Marketing and Cranium Agency collaborated on revamping DISC’s website, ensuring it was user-friendly, informative, and aligned with the brand’s new identity.
• Marketing and SEO: An intensive marketing campaign was developed to promote DISC and its offerings. SEO strategies were employed to enhance the club’s online visibility and reach a broader audience.
• Social Media Presence: A strong presence on social media platforms was cultivated to engage with the dental community, share educational content, and foster a sense of community among members.

Results: The collaboration between Ruka Dental Marketing and Cranium Agency produced significant results:

• Brand Recognition: DISC is now widely recognized in the Denver dental community as a provider of top-tier dental education. The brand’s exposure and recognition have significantly increased.
  Market Value: The rebranding and marketing efforts have contributed to higher market value. DISC is now perceived as a leading authority in dental implant education.
• Streamlined Communications: The brand’s new identity and marketing campaign have improved communication with members and potential participants, making information readily available and accessible.
• Enhanced Visibility: SEO and social media strategies have expanded DISC’s online presence, ensuring that it reaches a broader audience of dental professionals.

Conclusion: The brand strategy of DISC into one of the leading Dental Implant Clubs is a testament to the power of collaboration and strategic brand development. The partnership between Ruka Dental Marketing and Cranium Agency not only redefined DISC’s brand but also solidified its place in the Denver dental community. DISC stands as a leader of excellence, offering vital education and empowering dental professionals.