DenteVita Prosthodontics


DenteVita Prosthodontics specializes in aesthetic, implant, fixed and removable dentistry. They emphasize patient comfort, increased functionality as well as improved aesthetics in a confident atmosphere.


Brand Research
Brand Launch
Brand Position
Corporate Identity
Campaign Development
Graphic Design


In the ever-evolving world of dentistry, where excellence and innovation are paramount, DenteVita Prosthodontics, led by Dr. Aldo Leopardi, embarked on a transformative journey to redefine their brand identity. This case study delves into the partnership with Cranium Agency, highlighting the key elements and strategies that led to the creation of the new brand, DenteVita Prosthodontics.

Background: DenteVita Prosthodontics is a dental practice renowned for its expertise in aesthetic, implant, fixed, and removable dentistry. With a strong commitment to patient comfort, functionality, and aesthetics, they were already an industry leader. However, Dr. Leopardi recognized the need to evolve and further align the brand with his vision of transforming lives through dental care. This realization marked the beginning of a journey towards a rebranding initiative.

Partnering with Cranium Agency: Dr. Aldo Leopardi turned to Cranium Agency, a branding and marketing expert, to spearhead the brand transformation. Cranium Agency, with its extensive experience and deep understanding of the dental industry, was uniquely poised to assist in reshaping the brand for DenteVita Prosthodontics. The collaboration between Ruka Dental Marketing and Cranium Agency strived to achieve a brand identity that truly reflected the practice’s core values and aspirations.

Brand Evolution Process: The brand evolution process involved several key steps:

  • Extensive Research – We conducted in-depth research to gain insights into the dental industry and DenteVita’s existing brand identity. This research served as the foundation for the brand transformation.
  • Brand Naming – The journey started with the selection of a new name, DenteVita Prosthodontics. This name change signified a fresh start, capturing the essence of the practice’s commitment to dental vitality.
  • Logo and Visual Identity – A new logo and visual identity were meticulously designed to reflect the brand’s focus on aesthetics and innovation while maintaining a sense of confidence and trust.

Corporate Identity: The brand’s corporate identity was overhauled to ensure consistency across all touch-points, from stationery to digital platforms, creating a cohesive and professional image.

Campaign Development: Cranium Agency developed a comprehensive campaign to introduce the new brand to existing and potential patients, emphasizing the practice’s commitment to patient well-being.

Results: The brand transformation was met with resounding success, reaffirming Dr. Leopardi’s vision for DenteVita Prosthodontics. The results were impressive and far-reaching:

  • Enhanced Patient Confidence – The new brand’s emphasis on aesthetics and innovation immediately assured patients that their dental health was in capable hands.
  • Increased Visibility – The comprehensive campaign drew the attention of both existing and new patients, driving growth in the practice.
  • Positive Testimonials – Dr. Aldo Leopardi himself acknowledged the partnership’s effectiveness, highlighting the invaluable contribution Alex and his team in shaping the new brand.
  • Alignment with Vision – The rebrand aligned perfectly with Dr. Leopardi’s vision of transforming lives through improved functionality and aesthetics.

Conclusion: The transformation of DenteVita Prosthodontics into the vibrant and forward-thinking brand it is today exemplifies the power of collaboration and strategic brand development. Ruka’s partnership with Cranium Agency not only revitalized the practice but also allowed it to continue its mission of improving the lives of patients through cutting-edge dentistry. The success story of DenteVita Prosthodontics serves as an inspiring example of how a brand can evolve, adapt, and thrive in a competitive industry.